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Open the lighting store to pay attention to
If you open a lighting store, what should you pay attention to? Xiaobian below to introduce some experience!
Step / method
1. Funds. Generally speaking, second and third-class cities need about 50,000-100,000 or more opening funds, big cities need more, and small cities need less. This is related to rent, water and electricity, labor, etc. and local price levels, and cannot be generalized. However, in addition to the rent, decoration and other expenses, the cash on hand can not be less than 50,000 yuan.
2. Site selection. Unless you have a lot of money and a large retail area, the address should be chosen around the existing building materials market, or where there are retail outlets. If those good places are difficult to rent, the only way to buy building materials is to be a good choice!
3. Sales positioning. That is, what kind of consumer group will be in the future. There is no high-middle and low-end positioning, or very vague, it will inevitably affect future sales. Therefore, the sales positioning must be realistic and meet the local consumption level. If the positioning is higher than the local average, it may result in a high and low level.
4, the pre-brand. A good retail store must have one or two brands to attract early consumers. A good brand can not only drive sales of other products, but also increase popularity. If you want to worry more, you can also choose to be a manufacturer's specialty store.
5, decoration. Matters needing attention: (1) the height of the ceiling should not be lower than 2.8 meters; (2) the interior decoration should not be too bright, do not have too much natural light; (3) the installation position of the ceiling and wall lamps should fully consider the size reserved area. The wall width should not be less than 0.5 meters, and the ceiling square should not be less than 0.8 square meters. If there are conditions, 4-6 pieces of 1 square meter headlights should be reserved in the prominent position; (4) the decoration color should be the main color. No more than 2 auxiliary colors are suitable. Too much color is too mixed, it will play the opposite effect; (5) the layout of the store should be reasonable, should be dominated by headlights or products with large sales, occupying a prominent position, other products are built around them, more Use the corners and cylinders to place some small lights.
6, the source of goods. Generally speaking, small stores are suitable for purchase in the nearby wholesale market. Other products can be used to transfer goods or distribute other products. Although the profit is thinner, there will not be too many product backlogs due to eyesight and experience problems. Unless special circumstances, it is generally not advisable to go to the ancient town to purchase goods.
7, product style, quantity and variety. Do not use too much style, each product does not have more than 3 colors, each of which is no more than 3-5 units, strictly controlling cash flow! When purchasing, consider the relationship between product and positioning, price and market, color and store style, and do not cause backlog.
8, necessary before the opening of the business: 2 meters high ladder, a drill; a drill, a small screwdriver, a pair of hand pliers, a small steamed bun, insulated tape, self-tapping screws. In addition to sanitary tools, you should also buy some clean soft cloth to wipe the lamps; books and pens, tables and chairs for customers to rest.
9. Staffing: In the previous period, it is recommended to employ 1-2 clerk with industry experience, 1 electrician, part-time or full-time. Employers should not only look at the looks and body education, but also pay attention to eloquence and character.
10, preparations before the opening of the business: (1) more publicity, try to expand the influence; (2) can consider the special price of some products to benefit consumers; (3) handle all aspects of the formalities, such as industry and commerce, tax license To avoid unnecessary troubles; (4) decorate the storefront, keep it clean and tidy; (5) plan ahead for the after-sales service and strictly enforce it.
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